Press kit

WishlistLab brand & press kit

Logos, colours, descriptions and screenshots for anyone writing about or listing WishlistLab. Use them freely to refer to us.

Download all (ZIP)

Logos

Logo, dark backgrounds

SVG PNG

Logo, light backgrounds

SVG PNG

Logo mark

SVG PNG

Logo mark on light

SVG PNG

Colours

Taken from the site's stylesheet. The logo mark uses a purple-to-lime gradient (#7c2dfe → #95fc31).

Night
#120a2e
Page background

Deep night
#0b0620
Footer, deep areas

Card
#1c1342
Cards, panels

Gold
#ffd23f
Buttons, “Lab”

Orange
#ff7a3d
Highlights

Magenta
#ff4fa3
Accents, glows

Purple
#8b5cf6
Tags, gradients

Violet
#5b2bd6
Gradients

Teal
#2ee6d6
Focus, chips

Ink
#2a1660
Text on gold

Text
#f4f1ff
Body text

Muted
#b9b2de
Secondary text

Typography

The site uses the system UI sans-serif stack (ui-sans-serif, system-ui, Segoe UI, Roboto) in bold 800 for headings. The wordmark and social images use Inter ExtraBold (800), with Inter Medium (500) for supporting text.

Name and logo use

Write it as WishlistLab: one word, capital W and capital L. Not “Wishlist Lab”, “Wishlistlab” or “WLL”.

Keep clear space around the logo, at least the height of the “W”.
Use the dark version on dark backgrounds and the light version on light ones.
Scale it in proportion.

Don't

Stretch, squash or rotate the logo.
Recolour it or change the gradient.
Add effects or place it on busy images.

Descriptions

One-liner

Free AI audit of your Steam store page

Short

Paste a Steam link, get a score out of 100, your top 3 fixes and a rewritten short description on screen in ~20s. Free, no email needed.

Long

WishlistLab helps indie game developers get more wishlists from their Steam store page. Paste your Steam URL and in about 20 seconds you get a score out of 100, the three fixes that matter most, and a rewritten short description, free, with results on screen and no email required. It checks your capsule art (readability at thumbnail size), short description, tags, screenshots, trailer, about section, demo and review signals, and works for unreleased games. There are also eight free tools: the full page audit, a capsule size checker, a short description checker, a tag checker, a screenshot and trailer checker, a Steam key scam checker, a wishlist-to-sales calculator, and a wishlist forecast. Paid options add an in-depth Deep Audit, a Launch Pack, a done-for-you Store Page Service, store page localisation, Pro plans with weekly re-audits, and a Hire a pro marketplace for vetted capsule artists and trailer editors. Built for solo devs, small studios and publishers.