Sample report. Bramblelight Couriers and Kettle & Kite Games (fictional) are invented for this example; they're not a real game or customer. The structure, sections and level of detail match what the paid product generates from your real Steam page, including your actual capsule, screenshots, tags and (for the Deep Audit) similar games pulled live from Steam.
WishlistLab Launch Pack · sample

Launch Pack: Bramblelight Couriers

Everything you need for the run-up to Bramblelight Couriers' Q2 2027 release: three trailer concepts, capsule art notes, a filled-in press kit, a week-by-week timeline built around Steam Next Fest, ready-to-send outreach emails and a 4-week posting plan.

Trailer script ideas

Concept 1: "The forest moves"

  • Hook (0–5s): the path folds shut behind the courier; a new one glows open ahead.
  • 0:05–0:15: night map, choosing the risky shortcut.
  • 0:15–0:35: chase, puzzle gate, thunderstorm, near-miss.
  • 0:35–0:45: bell rings, delivery done, the badger cheers.
  • 0:45–0:60: village upgrades and new biomes.
  • End card: logo · "Wishlist on Steam" · "Demo in Next Fest".

Concept 2: "One night, one parcel"

  • Hook: a parcel labelled "URGENT" lands on the doorstep at dusk.
  • Follow a single run in real time, cut to 45s. Ends with the parcel delivered at dawn.

Concept 3: "Meet the neighbours"

  • Hook: five villagers in 5 seconds, each holding out a parcel.
  • A character-led trailer for cosy audiences, alternating cute moments and run gameplay.

Capsule art feedback

  • Logo is unreadable at 184×69: use a heavier, outlined logotype.
  • Character is too small and off-centre: enlarge it by around 40% and put it centre-right.
  • Add a glowing route behind the character for the "delivery" read.

Artist brief

"Main capsule 920×430 and small 462×174. Hedgehog courier centre-right, three-quarter view, lantern as the brightest point, parcel visible. Glowing winding path from bottom-left to the character. Dark violet forest, 30% darker than the current art. Logo top-left, cream with a dark-brown outline, legible at 120×45."

Press kit

Factsheet

  • Developer: Kettle & Kite Games
  • Release date: Q2 2027
  • Platforms: PC (Steam)
  • Price: [ADD: price]
  • Website: [ADD: website URL]

Description

A cosy delivery roguelite where the forest rearranges itself every night. Plan your route, outrun bramble-wolves and storms, and spend your tips growing a sleepy woodland village.

History

[ADD: two or three sentences on how the studio and game started]

Features

  • Procedurally reshaped routes every run
  • Risk-and-reward shortcuts
  • A village that grows between runs
  • 20+ neighbours with their own stories
  • Hand-drawn art and an original soundtrack

Ideal screenshots

Route map · mid-run chase · delivery reward · village hub · storm biome · character line-up

Quotes

[ADD: playtester or curator quotes]

Contact

[ADD: press email]

Launch timeline

Assumes a Q2 2027 release, with the Next Fest closest to launch as your demo moment.

  • 12 weeks out: page refresh (capsule, short description, screenshots). Start the press list.
  • 10 weeks out: submit the demo and store page for Next Fest review.
  • 8 weeks out: creator outreach wave 1. Post the first trailer to Reddit and Bluesky.
  • Next Fest week: demo live, a daily post, a dev stream on day 1 and day 4.
  • 4 weeks out: announce the release date and send press emails.
  • 2 weeks out: send keys to creators; book a launch stream.
  • Launch week: launch discount of 10–15%, a daily post, reply to every review.
  • Launch +1 to +4 weeks: first patch post, a review-quote trailer and a seasonal sale plan.

Outreach email templates

1. YouTuber or streamer

Subject: Cosy roguelite where the forest moves: key for [CHANNEL]? Hi [NAME], I loved your [VIDEO] on [GAME]. We're Kettle & Kite and we make Bramblelight Couriers, a cosy delivery roguelite where the paths reshuffle every night. Can I send you a key? [STEAM LINK] · [TRAILER]. Thanks, [YOUR NAME]

2. Press

Subject: Bramblelight Couriers: cosy delivery roguelite, demo in Next Fest Hi [NAME], a quick one: [ONE-LINE PITCH]. Press kit: [LINK]. Happy to send a key or answer questions.

3. Steam curator

Subject: Demo for [CURATOR NAME]: Bramblelight Couriers Hi, we think Bramblelight Couriers fits your [Cozy/Roguelite] list. The demo is live via the curator connect link: [LINK].

4. Discord or community partner

Subject: Cross-promo idea for [SERVER] Hi [NAME], would your community enjoy a demo giveaway or an AMA during Next Fest? We'd happily share your server with our players too.

Posting schedule

Week 1

  • Mon (X, Bluesky): a GIF of the forest shifting. "Every night the forest rearranges itself."
  • Wed (Reddit, r/CozyGamers): a "Made a delivery roguelite where…" post with a GIF.
  • Fri (TikTok): a 15s run from start to delivery.

Week 2

  • Tue: a neighbour spotlight (the badger shopkeeper).
  • Thu (Discord): a poll on which hat comes next.
  • Sat (TikTok): the "risky shortcut" fail compilation.

Week 3

  • Mon: a capsule before/after.
  • Wed (Reddit, r/roguelites): a devlog on how the routes generate.
  • Fri: a demo date announcement.

Week 4

  • Daily: short clips, plus a wishlist reminder on Friday.

Best UK times: X and Bluesky around 3–5pm (US morning); TikTok 7–9pm; Reddit 2–4pm on weekdays.

Get this for your game: Launch Pack, £49

Written from your live Steam page in a few minutes and emailed to you.

See also: Deep Audit sample · Pro weekly email sample · Pricing