WishlistSteam marketing resources
Tools and services we'd point an indie dev to after an audit. Picked for usefulness, not payouts.
Disclosure: some links on this page may be affiliate links, marked "affiliate". If you buy through one, WishlistLab may earn a commission at no extra cost to you. It never affects what we recommend.
Capsule artists
Your capsule is the first thing shoppers judge. Hire someone who has done Steam capsules before.
- Fiverr (Steam capsule art gigs) · Budget-friendly freelancers; check portfolios for real Steam capsules.
- ArtStation · Find key-art and illustration pros and message them directly.
Trailer editors
A trailer that shows gameplay in the first seconds outperforms cinematic intros.
- Derek Lieu (trailer editor & blog) · Well-known indie trailer editor; his blog is free and excellent.
- Fiverr (game trailer editors) · Lower-cost editing for simple gameplay trailers.
Press & key distribution
Get keys to creators and press without the spreadsheet pain.
- Keymailer · Distribute keys to vetted streamers and YouTubers.
- Lurkit · Creator campaigns and key distribution.
- Woovit · Key distribution to verified YouTube creators.
- IMPRESS · Press kits and press outreach for indie games.
- presskit.gg · Build and host a press kit quickly.
Marketing tools & research
Data and learning to plan your launch.
- How To Market A Game · Chris Zukowski's Steam marketing research and guides.
- GameDiscoverCo · Newsletter and data on what's selling on Steam.
- Gamalytic · Steam sales and wishlist estimates for comparable games.
- SteamDB · Track tags, followers and store changes for any game.
- Canva · Quick social graphics and mock-ups.
- Steamworks marketing docs · Valve's official guidance on store pages and visibility.
Not sure what to fix first?
Run a free Steam page audit, or get the in-depth Deep Audit.