Steam store page requirements: every asset, field and step Valve needs before Coming Soon

Before your game can go live as Coming Soon, Valve needs you to finish the Store Presence checklist on your app's landing page in Steamworks and pass a store page review. Valve's Coming Soon docs say everything in that section is required before you can post the page. In practice that means:

• The Steam Direct fee paid for the app ($100, see below).
• Four store capsules: header, small, main and vertical.
• Four library assets plus two icons.
• At least 5 screenshots, 1920×1080 or larger, gameplay only.
• A trailer, ideally gameplay first.
• A short description and an About This Game section.
• Basic info: supported languages, platforms, features and links.
• The Content Survey, including the generative AI section.
• Pricing entered for your package, which Valve reviews alongside the page.

Then you click Mark as ready for review, wait for approval, and press Post as Coming Soon yourself. The exact list for your app is the checklist on the right of its landing page. Valve's store page docs also mark the required fields in each tab of the editor with an asterisk (*). The rest of this guide goes through each item with the numbers you need.

From Valve's Graphical Assets overview, checked 5 November 2026. Since August 2024 Steam only accepts the larger sizes below, so old templates won't upload.

Library assets only show in players' libraries, so you won't see them on your store page preview. Design notes for each capsule, and how to make them readable at 120×45, are in our Steam capsule sizes guide. To see your art at every size before you upload, use the free capsule size checker.

Valve's graphical asset rules (in force since 1 September 2022) limit base capsules to your game's artwork, its name and any official subtitle. So no:

• review scores of any kind, from Steam or from the press
• award names, symbols or laurels
• discount text such as "On sale now"
• calls to action such as "Wishlist now" or "Available 4 October"
• text or images promoting another product, including your own sequels
• other miscellaneous text

The library hero should have no words at all, and the library logo is just your logotype (plus an optional logomark) on a transparent background. Valve's review checklist also asks that every capsule has a readable title or logo. If you want text for a big update later, Valve's Artwork Overrides tool allows it for up to one month, and only for content that's actually available.

From Valve's store asset docs:

• At least 5 screenshots, 1920×1080 or larger, in 16:9.
• Gameplay only. No concept art, no pre-rendered cinematic stills, and no images with awards, marketing copy or written descriptions. Menus only if they're a unique part of the game. Valve says showing the in-game UI can help players understand how they'll play.
• Mark at least four as suitable for all ages (if they are). Screenshots aren't marked that way by default, and without them your game may not show in some places, such as the front-page hover preview.
• Only content that will be in the game at launch. Reviewers ask you to remove screenshots of unfinished or planned features.

Order matters as much as the minimum. Our screenshot and trailer checker checks the count, size and first four shown on hover.

Valve's trailer docs say a trailer is part of the release process, while the Coming Soon docs call it "ideally a gameplay trailer". Check whether your app's checklist marks it as required. Either way, you want one before you start sending people to the page. The specs:

• Up to 1920×1080, at 30/29.97 or 60/59.94 fps.
• High bit rate, 5,000 Kbps or more.
• MOV, WMV or MP4 containers. H.264 video and AAC audio preferred.
• 16:9 preferred, 4:3 accepted. Audio is mixed down to stereo.
• Use a common resolution (1920×1080 or 1280×720) and a 44 or 48 kHz audio sample rate. Valve says those are the usual reasons uploads fail.

The first two trailers appear before your screenshots, and Steam builds your 6-second microtrailer from the first one. You also can't release while a trailer is still converting, so upload early. What to put in the first five seconds is covered in our Steam trailer tips.

Both live under Edit Store Page › Description. Valve's written description docs set the rules:

• Short description: plain text only, a few hundred characters (the editor caps it at about 300), no time-based text such as "Now available" or a date. See how to write a Steam short description, or paste yours into the short description checker.
• About This Game: reviewers want it "detailed and coherent", so players know what they're buying. No links to other websites (use the link fields in Basic Info), no images that copy Steam's buttons or capsules, nothing that advertises other games on Steam, and images under 5MB each. Features that aren't in the game yet must be clearly marked as not released. Our Steam game description template gives you a structure to fill in.

You also enter each language your game supports. Store text can be localised in the same editor.

• Basic Info tab: supported languages, platforms, and features such as controller support. It also has fields for accessibility features and an anti-cheat declaration. Only tick features that work in your build. The build review checks every listed feature, and every listed operating system, actually works.
• Tags: Valve's tag docs require at least 5 tags before launch and recommend up to 20. The Steam tags guide covers how to choose and order them, and the tag checker flags vague ones.
• Content Survey: Valve's Content Survey must be completed before you submit for review. It has three sections: general content (which produces regional age ratings shown on your page), mature content, and generative AI content. If AI-made art, sound, writing or translation ships in your game, you have to describe it.
• Early Access: if you're releasing in Early Access, tick the box in the Early Access tab and answer every question there.

• Steam Direct fee: $100 (or the local equivalent) per app, paid before you can set it up. Valve's fee docs say it's non-refundable but paid back once the game reaches $1,000 in adjusted gross revenue. New Steamworks accounts also have paperwork and waiting periods first. See how to publish a game on Steam.
• Pricing: enter it under "Store packages, pricing & release dates". The release process docs say Valve reviews your proposed pricing with the store page.
• Review time: store page review usually takes 3 to 5 business days. Valve asks you to submit at least 7 business days before you want the page live, in case it sends changes back. What reviewers look at is in our Steam store page review guide.
• Coming Soon for 2 weeks minimum: a new game has to show as Coming Soon for at least two weeks before it can release. The store page goes for review before the build does.
• Publishing makes assets public: Valve warns that publishing moves all store data and assets, including library art, to public servers, where third-party sites can datamine them. That applies even if the app is unreleased. Use "Preview changes in store" to check your page privately first.

1. Steam Direct fee paid and app created.
2. Header 920×430, small 462×174, main 1232×706 and vertical 748×896 capsules uploaded, each with a readable logo and no extra text.
3. Library capsule 600×900, hero 3840×1240, logo PNG and library header 920×430 uploaded.
4. Shortcut icon 256×256 and app icon 184×184 uploaded.
5. At least 5 gameplay screenshots at 1920×1080+, with 4 or more marked suitable for all ages.
6. Gameplay trailer uploaded first, finished converting.
7. Short description in plain text with no dates. About This Game detailed, with no links.
8. Languages, platforms and features match the build.
9. At least 5 tags, ideally closer to 20.
10. Content Survey finished, including the AI section.
11. Pricing entered.
12. Previewed in store beta mode, then marked ready for review 7+ business days before your target date.

Meeting the requirements gets you approved. It doesn't get you wishlists. Once the page passes review, run the free Steam page audit. It scores the page out of 100 and gives you the 3 fixes that matter most in about 20 seconds. If you want a deeper report or weekly re-checks, see pricing.

What do you need for a Steam store page?

Everything in the Store Presence checklist in Steamworks: the four store capsules (header 920×430, small 462×174, main 1232×706, vertical 748×896), library assets and icons, at least 5 gameplay screenshots at 1920×1080 or larger, a trailer, a short description and About This Game section, basic info, the Content Survey and pricing. Valve then reviews it before you can post it as Coming Soon.

How many screenshots does Steam require?

At least 5, at 1920×1080 or larger in 16:9, showing gameplay only. Valve also recommends marking at least four as suitable for all ages, or your game may not appear in some places, such as the front-page hover preview.

Is a trailer required for a Steam Coming Soon page?

Valve's trailer documentation says a trailer is part of the release process, while its Coming Soon page docs describe it as ideally a gameplay trailer. Check your app's Store Presence checklist. Either way, a gameplay trailer is the first thing most visitors see, and you can't release while one is still converting.

How long does Steam take to approve a store page?

Valve says store page review typically takes 3 to 5 business days and asks you to submit at least 7 business days before you want the page live. A new game must then be Coming Soon for at least two weeks before it can release.

Can I put text or review scores on my Steam capsule?

No. Since September 2022, base capsules can only show game artwork, the game name and any official subtitle. That rules out review scores, awards, discount text and calls to action such as Wishlist now.