WishlistFor indie game developers launching on Steam
WishlistLab: free Steam store page audit. Is your page losing wishlists?
Paste your Steam store link. In about 20 seconds you get a score out of 100, your biggest fix spelled out, and a rewritten short description. No email or account needed.
What an audit looks like (an invented game)
Bramblelight Couriers, a cosy delivery roguelite: 61/100
- Capsule art 13/20. "The script logo turns into a pale squiggle against the purple forest at 184×69, and nothing says 'delivery' or 'roguelite'. Use a heavier outlined logo, enlarge the hedgehog courier and add a glowing path behind it." Where: Graphical assets · About a day with your artist
- Short description 7/15. "It opens with the game's name and sells a mood. Lead with the loop: 'A cosy delivery roguelite. Each night the forest rearranges itself…'" Where: Basic info › Short description · Quick win
- Tags 8/15. "Three of your top 5 tags are filler. Move Roguelite, Cozy, Exploration and Procedural Generation to the top." Where: Basic info › Tags · Quick win
Bramblelight Couriers is made up. Real audits quote your actual page. We check 7 areas for 100 points: capsule art, short description, trailer, screenshots, tags and genre fit, About section and social proof.
What's free, and what you can pay for
Free audit
- Score out of 100 across 7 areas
- Your biggest fix in full: what we saw, the fix and where to make it in Steamworks
- Every other fix by name, with its points
- A rewritten short description and suggested tags
Deep Audit
- Every fix unlocked, in priority order
- Ready-to-paste rewrites and a comparison with similar Steam games
- A 30-day action plan
- 5-point promise (Deep Audit only): Make the fixes and re-check your score free (2 re-checks included). Not up 5 points within 30 days? Full refund.
Want weekly tracking instead? Pro from £19/mo. See a sample Deep Audit.
Who's behind WishlistLab
Matt Stephens, Founder. WishlistLab is run by Helix Platforms Ltd, my small UK company. It exists because so much indie marketing, from a Reddit post to a Next Fest demo, ends on one Steam page, and that page rarely gets an outside look.
The audit itself is automated, which is how it can be free and take about 20 seconds. When you want a person to look at your page, our marketplace has hand-vetted capsule artists, trailer editors and store-page copywriters who've shipped on Steam. Questions go to support@wishlistlab.io.
Steam page audit FAQ
What is a Steam page audit?
A Steam page audit checks your store page the way a shopper sees it: capsule art, short description, trailer, screenshots, tags, About section and social proof. You get a score out of 100 for each area plus specific fixes. WishlistLab runs the audit automatically from your public Steam page in about 20 seconds.
Is the WishlistLab audit really free?
Yes, with no email or account needed. Your score, area scores, biggest fix and a rewritten short description show on screen, up to 5 audits a day. The £29 Deep Audit unlocks every fix, and Pro (from £19/mo) re-audits your page every week.
Does WishlistLab change my Steam page?
No. Steam has no public API for editing store pages, so we never touch your page. We give you the fixes and rewritten copy, and you make the changes in Steamworks.
How does the AI judge my capsule art?
We send your actual capsule image to a vision model, which checks whether the logo is readable at thumbnail size, whether the genre is obvious, and how cluttered or low-contrast it is. Valve auto-generates 184×69 and 120×45 versions of your small capsule, so it has to work at those sizes.
Can I audit a game that isn't released yet?
Yes. Coming Soon pages are where audits help most, because that's when you're collecting wishlists. For unreleased games we score social proof on a clear release date and whether you have a demo, rather than on reviews.
How do I get more wishlists on Steam?
Start with the page, because every other tactic, from Next Fest and Reddit to streamers, sends people to it. Make the capsule readable small, put the genre and hook in the first line of the short description, open the trailer with gameplay, make the first 4 screenshots your core loop, and put specific sub-genre tags in your top 5. Our guide covers the rest.
Why not just ask ChatGPT?
ChatGPT gives opinions on whatever you paste in. WishlistLab reads your live Steam page itself, scores it against the same fixed 100-point checklist every time, benchmarks it against hundreds of real Steam pages and tracks it over time. Read the 360-page study →
What's the 5-point promise?
The full £29 Deep Audit (not the £9 one-area report) includes 2 free score re-checks. Make the fixes, re-check, and if your score isn't up at least 5 points within 30 days of purchase, email support@wishlistlab.io for a full refund.
Can a person look at my page?
Yes. Our marketplace has hand-vetted capsule artists, trailer editors and store-page copywriters who've shipped on Steam. Ask for an intro from your audit results or the Hire a pro page; it's free to ask and you agree the price with them.
How does WishlistLab compare?
We've written a fair roundup of Steam page audit tools, including free and human options and where each one is stronger than us, with every competitor fact sourced and dated. Read the roundup →
More help: guides on capsule art, short descriptions, tags and getting more wishlists, the Next Fest checklist before 22 February, and our free Steam tools.